Anticipation Intelligence (AQ) TM

See further into the future, anticipate what’s coming, and adapt faster and with confidence.

Why AQ?

How often have you been blindsided by something you didn’t see coming?Or wished you’d spotted that great opportunity sooner?Then you need to improve your Anticipation Intelligence (AQ)TM.

The good news is intelligence is never static, and there are ways for you to grow your AQ!

Our aim isn’t to tell you what the future is, we believe that

YOU are the expert of your context

You are the best person to spot the trends that will influence your unique future.
Our mission is to help you get better at cultivating that natural ability. We give you a framework and exercises and tools and processes to develop this lived skill.

AQ means putting your future back into your hands

“I am definitely convinced now that AQ is something worth investing time and money in”

– Darius, Consultant

IQ → EQ → AQ

We've known for centuries that intelligence often equates with success, and so it is highly valued! But the idea of IQ (cognitive intelligence) being most important has become outdated.Psychologists have long argued that we have many different types of intelligence. For example, emotional intelligence (EQ), our ability to read and understand emotions, has gained credibility as a valid and important intelligence.Fast forward to today and we know more is needed. If the past two years have taught us anything it’s that an ability to anticipate what’s coming and adapt fast keeps you ahead of the curve.

We have defined this skill as Anticipation Intelligence (AQ)TM. Drawing on decades of foresight, psychology and strategy research, our thesis sets out why this is a critical skill for the present.To read more about the research behind AQ, download our white paper.

Introduction to AQ


In this introductory workshop you will learn the psychology of how your brain is already thinking about the future (hint: it’s more than you think!) and start rewiring your brain to do so more effectively. So that you can get better at anticipating the future!


"Leila’s course on AQ opened up to me a new way of working on future proofing my decisions"

Uli, Project Manager

"Introduction to AQ is a must-do workshop for anyone who wants to learn more about their thought patterns and get a bit closer to the future they want"

Rachel, Entrepreneur

Not ready for a full workshop?

Sign up to our newsletter to receive monthly insights, exercises and tips to start growing your AQ.

We respect your privacy and will never share your information with any third parties. You can unsubscribe at any time.

AQ for organisations

Want a high AQ team?

We provide group trainings on AQ with the option to tailor it to your unique business context. Invest in your team’s future and wellbeing whilst watching your foresight capacity grow.

Our Story

We’ve spent collectively over three decades working with individuals and organisations of all sizes to explore and map the future and create adaptable strategies. The more we worked with people the more we noticed that some seemed much better at anticipating what was coming than others. They could spot the trends that were going to affect them, and see more clearly how these might play out, and so were able to come up with strategies and tactics for adapting.We spent a lot of time exploring what constituted this skillset and discovered it was a combination of foresight (seeing far ahead), topsight (seeing the whole and interconnections) and insight (seeing clearly without blindspots and assumptions). These skills and the ability to translate them into smart action (and use hindsight to do so) are what creates high AQ.

Our mission is make AQ as ubiquitous as IQ and EQ, equipping every individual with the confidence and capacity to anticipate and create the future they want.

About Us

Leila Varley

Founder and Training Lead

Leila is the lead designer of AQ curriculum and runs our courses. She has over a decade of experience facilitating courses and workshops around the world and blends practical learning and intellectual rigour with humour and fun! She has spent her career helping individuals, small businesses and big organisations to solve big problems, navigate the unknown and think creatively and strategically about the future. She’s lived and worked across four continents working with solopreneurs to big organisations like UN agencies and global corporations. She is passionate about personal development, reads voraciously, loves getting into nature and is currently trying to make the perfect pistachio gelato.

Shirin leads on the research and academic side of AQ, including coining the term! She has spent the past two decades exploring the future of big global issues such as risk, regulation and society, HIV/AIDS, diabetes and health, natural hazards, intellectual property rights and mobility for UN agencies, Fortune 500 companies, not-for-profits, universities and individuals. Each time the task has been exploring where and how disruptive change could impact the status quo, shining a spotlight on the non-obvious. She lives in London and in her spare time, she’ll be pottering around the garden, cooking for friends or at a classical music concert.

Shirin Elahi

Co-Founder and Research Lead

Contact Us

We’d love to hear from you! Drop us a line if you’d like to know more about our research, courses or just for a chat. We’re actively looking for partners to help us deliver more workshops so please get in touch if that’s you. Email us at or just click on the button below.

© Anticipation Intelligence (AQ)TM. All rights reserved. Terms & Conditions

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Version of 21st June 2022

Terms and Conditions

This page sets out the terms and conditions on which you may use the Anticipation Intelligence (AQ)TM website and contents. Please read this carefully because it sets out the terms of a legally binding agreement between you and ourselves.By accessing our website and material you are agreeing to these terms and conditions. Please note that our content is covered by Copyright, and that access and/or use of our website and other platforms means that you agree to comply with our Privacy Policy, Copyright Policy and Disclaimers. If you do not agree with these terms and conditions, then you should not use this website or any AQ content. For queries, please contact us at

1. Copyright Policy

This copyright policy sets out how users are permitted to use our content. This policy forms part of our terms and conditions. We reserve the right to change our copyright policy from time to time by publishing an updated policy on our website, which shall become effective and replace any previous policy with effect from publication. This version of the copyright policy was published on 21 June 2022.Copyright law gives the copyright owner the exclusive right to control the use of copyright protected works. All of the material published on our website and other digital/wireless platforms is protected by copyright law. Use that is made without our permission may therefore infringe our copyright which can result in personal and corporate liability.You are welcome to view our content for your personal use on any device, including PC, laptop, smartphone, tablet or other mobile device. You may share links to articles, by using any sharing tools and providing attribution of source, i.e. Source: Anticipation Intelligence (AQ)TM.You may not copy, republish or redistribute Anticipation Intelligence (AQ)TM content in any media, including other websites, social media platforms, newsletters or intranet without attribution. While we recognise that Internet users may want to share information with others, this limited to no more than 140 characters as set out below, provided:
You do not copy, publish or redistribute articles, photographs, graphics, tables or images in any way; photocopy or scan copies of articles; nor do you create derivative works from our content.
You do not remove the copyright or trademark notice from any copies of Anticipation Intelligence (AQ)TM content.
You do not create a Substitute for Anticipation Intelligence (AQ)TM’s own products and services. We define a Substitute as a product or service that reduces the need for users or third parties to pay for Anticipation Intelligence (AQ)TM insights and knowledge directly, or which creates revenue from Anticipation Intelligence (AQ)TM content to the detriment of Anticipation Intelligence (AQ)TM’s ability to generate revenues from that content. If Anticipation Intelligence (AQ)TM notifies you that it believes you are creating, republishing or redistributing a Substitute outside these parameters, you shall immediately cease doing so, unless/until Anticipation Intelligence (AQ)TM reaches an agreement with you regarding your use.
Your site does not infringe any intellectual property or other right of any person or that otherwise does not comply with all relevant laws and regulations; and
Your site or service does not contain content that could be construed as distasteful or offensive.

2. Privacy Policy and Registration

We are committed to respecting and protecting the privacy and security of your personal information ('personal data'). This privacy policy describes how we collect and use your personal data in accordance with the General Data Protection Regulation (GDPR). We may update this policy at any time. Any changes we may make to our privacy policy in the future will be posted on this page.
Where we refer to your ‘personal data’, we mean any recorded information that is about you and from which you can be identified. It does not include data where your identity has been removed (anonymous data). Where we refer to the ‘processing’ of your personal data, we mean anything that we do with that information, including collection, use, storage, disclosure, retention or deletion.
Your personal data is for our use only. Access to your personal data will not be shared with any third parties other than third-party service providers to ourselves. These third-party service providers are required to take appropriate security measures to protect your data in line with our policies. We permit them to process your data only for specified purposes and in accordance with our instructions. We do not allow them to use your data for their own purposes.We will collect, store, and use personal data when you use our site, or through your interaction with us on social media. If you visit our website, we will automatically collect certain technical information, for example, the type of device (and its unique device identifier) you use to access our site, the Internet protocol (IP) address used to connect your device to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system, mobile network information and platform.We will automatically collect information about your visit to our site including the full Uniform Resource Locators (URL), clickstream to, through and from the Website (including date and time), pages you viewed, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.We process your data for one or more of the following reasons:
To provide you with the information you have requested and for customer administration. This processing is necessary to meet our contractual obligations to you or to take steps requested by you prior to entering into a contract.
To provide you with marketing communications where we have your consent. You can withdraw your consent at any time by contacting us at In this event, we will stop any processing as soon as we can. However, this will not affect the lawfulness of any processing carried out before your withdrawal of consent and you may no longer be able to use the website in the same way you did before.
For purposes arising from your use of the website, including personalising our service to you and ensuring that content from our website is presented in the most effective manner for you and your computer. This processing occurs because it is necessary to meet our legitimate interests in operating this website.
For the purposes for which you use the website. This processing is necessary to meet our contractual obligations to you, to take steps requested by you prior to entering into a contract or to meet our legitimate interests.
We may store data collected by the website electronically. This data will be stored on our secure servers or in some circumstances on the secure servers of third-party data processors who provide services to us. We have contracts in place with these data processors. This means that they cannot do anything with your personal information unless we have instructed them to do so. They will not share your personal information with any organisation apart from us. They will hold it securely and retain it for the period we instruct.There may be occasions when we transfer your data outside the UK and European Economic Area (EEA), for example, to our software application licensors that operate outside the EEA. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of transmitted data and any transmission is at your own risk.We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.We use cookies to track actions you take on our website so as to manage and improve the performance and design of the site. The cookies we use do not contain any personally identifiable information. By using our website, you agree that we may place these cookies in your browser.To find out more about the cookies we use and how to opt out please read our Cookie Policy below.

3. Cookie Policy

Cookies are small pieces of data that are placed on your computer or device by websites that you visit. They are used to improve your online experience and make websites function more efficiently.Our website uses a variety of cookies to collect anonymous details about your behaviour while you are on our site – this information that we collect does not personally identify you in any way.The cookies that we use help us to monitor many aspects of our website such as web page visits, how many unique people are visiting our site, or what content is most popular. We use cookies to capture details about which channel led you to our site, for example whether you arrived on our site through a Google search or through a social media ad; and finally, we may also use cookies to inform our advertising so that any ads we serve you are relevant and related to the content that you viewed while on our website.You are in control of your own experience, so you may delete or block cookies at any time, but please bear in mind that this may impact your experience and elements of our website may not work.If you want to learn more about cookies, including how to see what cookies have been set, visit About cookies or All about cookies. If you want to manage cookies on popular browsers, please visit Google Chrome, Microsoft Edge, Microsoft Internet Explorer, Opera and Apple Safari. You can also opt out of being tracked by Google Analytics across all websites.

4. Taxes and payment mechanisms

Anticipation Intelligence (AQ)TM operates in the UK and is subject to UK tax legislation. We do not as yet have a VAT registration number. Unless otherwise indicated, prices stated on our website are inclusive of any applicable value added tax (VAT) or other sales taxes.Payments taken for services are processed in the United Kingdom therefore please check with your bank or credit card issuer to find out if any other charges will be applied to you; Anticipation Intelligence (AQ) TM is not responsible for any such charges. You are also responsible for paying any internet connection or telecommunications charges that you may incur by accessing our website.

5. Cancellations by us

We reserve the right to suspend or terminate any interactions with you if you breach our terms and conditions, with or without notice and without further obligation to you. We may also suspend or terminate interaction if we are prevented from providing services to you by circumstances beyond our control. If this occurs, unless there are exceptional circumstances, we will provide you with a pro rata refund with any amounts that you have paid us in advance that relate to any remaining and unexpired period of your service provision. Anticipation Intelligence (AQ)TM reserves the right to suspend or terminate without refund in the event of any verbal or written abuse of any kind (including abusive, offensive or aggressive language) directed towards us or our team.

6. Choice of Law and Jurisdiction

These terms and conditions will be subject to English law. Both you and we agree that the courts of England will have non-exclusive jurisdiction to settle any dispute which may arise out of, under, or in connection with these terms and conditions.

7. Our commitment to you and Disclaimers

We do not accept financial responsibility for your use of Anticipation Intelligence (AQ)TM. The onus remains on you for your interpretation of our ideas and exercises. We promise to develop and operate all products and services emanating from Anticipation Intelligence (AQ)TM with reasonable skill and care and will use reasonable efforts to promptly remedy any faults of which we become aware.We do not make any promises in respect of quality, completeness or accuracy of the information published on our website other than as expressly stated above. We do not accept any liability for matters beyond our reasonable control. We do not control third-party communications networks (including your internet service provider), the Internet, acts of god or the acts of third parties.You agree that if we are in breach of these terms and conditions, we will only be responsible to you for any damages that you incur arising out of your use of Anticipation Intelligence (AQ)TM. If you incur any loss as a result of using Anticipation Intelligence (AQ)TM outside the scope of these terms and conditions, we accept no responsibility (liability) to you for this. You will be responsible for all claims, liabilities, damages, cost and expenses suffered or incurred as a result of your breach of these terms and conditions. We will only be responsible for loss or damage you suffer which is the reasonably foreseeable result of our breach of a legal duty of care owed to you, but in no event shall the liability of Anticipation Intelligence (AQ)TM exceed the amount, if any, paid by you to Anticipation Intelligence (AQ)TM for the service or product to which the claim pertains.

8. Content ownership

All AQ Content belongs to Corset Economy who own all intellectual property rights (including copyright and database rights). No intellectual property rights in any Anticipation Intelligence (AQ)TM Content are transferred to you. Anticipation Intelligence (AQ)TM is in the process of becoming a registered trademark and you may not use it without our permission. You are permitted to use Anticipation Intelligence (AQ)TM content only as set out in our Copyright Policy, set out above.

9. Corporate Information

Anticipation Intelligence (AQ)TM trades as part of Corset Economy, a company registered in England and Wales. Its corporate details are as follows: company registered number is 12064455, registered office address is Athene House, Suite J, 86 The Broadway, London NW7 3TD, England, United Kingdom.

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